Nocona Boots is a division of a western brand called Justin Brands. Justin Brands owns five leading footwear brands and is the largest shoe manufacturer in the world. The story of Nocona boots goes like this. It was founded in 1952 by Enid Justin. The purpose was to create very good quality western boots in the city that Enid Justin loved. Initially, these Nocona boots were appreciated by cowboys who could order bespoke boots. These tailor-made boots could help cowboys ride their cattle. Nocona is a place in Texas and that's why these western boots were called Nocona boots.

Enid Justin started working at his father's factory at the age of twelve, gaining a lot of knowledge about the craft and tailor-made boots. When Enid's father died, she remained active in Nocona, as her father only wanted to build the business there. There came a time when the business was flourishing, and one of the reasons was the discovery of oil near Nocona, which brought many customers there.

Nowadays, Nocona boots are still working on the cowboy custom fit boots, offering an exotic and diverse collection of shoes, such as fashion, legacy and, above all, western. This wide selection of different Nocona boots is available for men, women and even children in very small ages. Even individuals can buy it online through their online retail stores. Most preferred, however, are leather boots, ostrich boots and square toe boots.